"SM Prime Leads the Charge Towards a Greener Future with #SMWasteFreeFuture Campaign"
MANILA – Join the movement! SM Prime Holdings, Inc. (SM Prime), a leading property developer in Southeast Asia, is gearing up for a game-changing initiative: a united front against waste. In response to the global waste crisis, SM Prime is rallying its property groups and stakeholders towards a common goal – a #SMWasteFreeFuture. **The Global Waste Challenge** Did you know that humanity churns out over 2 billion tons of municipal solid waste yearly? Shockingly, 45 percent of this is mismanaged! If we don’t act fast, this figure could skyrocket to nearly 4 billion tons annually by 2050. That’s why on December 14, 2022, the United Nations General Assembly declared March 30 as the International Day of Zero Waste. **First Steps Toward Zero Waste** Following suit, the United Nations Environment Programme (UNEP) introduced the First International Day of Zero Waste. Its mission? To inspire global action and turn the world's gaze towards zero waste. **Building on Strong Foundations** SM P
